Referral - Traffic to a site from a click on a hyperlink on another domain (excluding social media platforms, web-based email clients, search engines).

Direct - Traffic to a website via URLs entered directly into a browser’s search bar, saved bookmarks, or direct links opened from outside a browser (e.g.

Traffic sources - The pathways or channels through which website visitors arrive on a website, such as search engines, social media, or referral links.

YoY - Year-over-year (YoY) growth reflects the change in traffic for the past 12 months as a percentage of the previous 12 months’ traffic stats.

MoM - Month-over-month (MoM) growth reflects the change in traffic as a percentage of the previous month's traffic stats.

Visits - A metric that reflects the action of an individual accessing a website aka traffic.

Domain - The unique address that identifies a website on the internet.

You can find out more about our data-gathering process here. The clickstream data we use is collected from millions of real but anonymized users’ online journeys. We accumulate, clean, and process the raw data through our AI algorithms. Trends traffic insights are calculated using petabytes of clickstream data. We update the data monthly to help you track market shifts and spot trending changes in user interest.

This list shows the most visited domains in your chosen industry and location.

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